Resource

A free social media content calendar template (copy-ready weekly plan)

A simple weekly content calendar you can copy today — what to post each day, a sample month for small shops, and how to turn the plan into scheduled posts.

By Jahed Ahmed, Founder, rmvbg 5 min read

Poster with a one-week content plan: tip on Monday, behind the scenes Wednesday, offer Friday, question Sunday

Quick answer

A content calendar is a simple table of what you will post, where and when. Copy this weekly rhythm: Monday a tip or how-to, Wednesday behind the scenes, Friday an offer or new arrival, Sunday a customer question. Fill four weeks at once, then schedule them so they go out on time — in each network's own tool, or in one place with Immense Studio's week and month calendar.

The weekly template

DayPost typeExample for a small shopChannels
MondayTip or how-toHow to choose the right sizeFacebook Page, LinkedIn
WednesdayBehind the scenesPacking today's ordersFacebook Page, Threads
FridayOffer or new arrivalNew colours this weekFacebook Page, YouTube Short
SundayQuestionWhich one should we restock?Facebook Page, Bluesky

How to fill a month in one hour

  1. List four topics your customers ask about.
  2. Take one photo session for the month; clean the photos with product photos so every post looks consistent.
  3. Write all the captions in one sitting.
  4. Schedule the whole month, then only reply to comments day to day.

Turn the template into scheduled posts

Keep the plan in a sheet if you like — or skip the sheet and plan straight on a calendar. In Immense Studio every post sits in its hour on the week view, drafts wait until you're ready, and the month view shows gaps at a glance. See how to schedule social media posts for each network's own scheduler too.

Questions people ask

What should a social media content calendar include?

The date and time, the channel, the post type, the caption and the picture or video. A simple weekly rhythm makes it easy to fill.

How often should a small business post?

Three or four good posts a week on the networks your customers use is a sustainable start.

Keep reading

All posts

Put it into practice

Every tool in this guide works in your browser — free to start.