Seller guide · Amazon
Amazon product image requirements, made simple
Everything Amazon asks of your main image and the rest of your gallery — and a free way to make photos that pass first time.
Free. Always check Seller Central for your category's current rules — they can be stricter.
The short answer
Amazon's main product image must have a pure white background (RGB 255, 255, 255), show only the product for sale with no text, logos or props, and have the product fill about 85% of the frame. Images must be 500 to 10,000 px on the longest side — 1,000 px or more enables zoom — in JPEG (preferred), TIFF, PNG or non-animated GIF. rmvbg's Amazon preset makes a 2000 × 2000 px pure-white image with the product at 85% for free.
How it works
Amazon image requirements in 4 steps.
- 1
Photograph the product
Whole product in frame, sharp and evenly lit — any plain backdrop.
- 2
Open Product photos
Drop one photo or your whole set.
- 3
Choose the Amazon preset
2000 × 2000 px, pure white, product filling about 85%.
- 4
Download JPG
Amazon prefers JPEG; the size is in the file name.
What you get
Pure white
Exactly RGB 255, 255, 255 — not off-white.
85% fill
The product is scaled and centred for you.
Zoom-ready
2000 px squares, well above the 1,000 px zoom threshold.
Whole gallery
Same look for your secondary images too.
Batch + ZIP
Every SKU in one go.
Private
Photos are processed on your device.
Questions and answers
What are the image requirements for Amazon sellers?
Main image: pure white background, only the product, product fills about 85% of the frame, no text, logos, borders or watermarks. All images: 500–10,000 px on the longest side, JPEG preferred (TIFF, PNG and non-animated GIF also accepted).
Does Amazon require a white background for main images?
Yes. The main image must be on pure white (RGB 255, 255, 255). Secondary images can show the product in use or in a setting.
What size should Amazon product images be?
At least 1,000 px on the longest side so zoom works, and no more than 10,000 px. 2000 × 2000 px squares are a safe choice.
Can I use transparent backgrounds on Amazon?
Don't rely on it. Amazon wants the main image on pure white, so upload a JPG with a white background rather than a transparent PNG.
How many product images can I upload to Amazon?
Amazon recommends at least six images plus a video. Most categories allow one main image and several secondary images (commonly up to nine in total) — check your category in Seller Central.
Related features
- Amazon white backgroundGrey, shadowy or off-white backgrounds are the most common reason main images get flagged. Swap yours for true white in a few seconds.
- Product photo background removerTurn phone shots of your products into clean, marketplace-ready images: the background is cut away automatically, then the product is placed on pure white or kept transparent.
- Bulk background removerDrop a whole folder of product photos, let rmvbg cut them out one after another, and download every PNG together in a single ZIP.
- Change background colourCut the subject out automatically, then put it on white, a brand colour or a photo of your own
Try amazon image requirements now
Free photo tool · Free. Always check Seller Central for your category's current rules — they can be stricter.