Comparison

Buffer vs Hootsuite in 2026: prices, free plans and which fits a small team

Buffer has a free plan and per-channel pricing; Hootsuite has a 14-day trial and per-user plans from $99/month billed yearly. A side-by-side check, plus a lower-cost third option.

By Jahed Ahmed, Founder, rmvbg 6 min read

Poster comparing Buffer, Hootsuite and Immense Studio on free plans and pricing

Quick answer

At the time of writing, Buffer is the cheaper start: a free plan with 3 channels and 10 queued posts per channel, then Essentials at $6 per channel a month ($5 billed yearly). Hootsuite has no free plan, a 14-day trial and Standard from $99 per user a month billed yearly. If you mainly need one calendar and on-time posting for a few channels, Immense Studio is a third option: a 14-day trial with no card, then rmvbg Pro at $3 a month — one price, not per channel.

Side by side

BufferHootsuiteImmense Studio
Free optionFree plan: 3 channels, 10 queued posts each14-day trial14-day trial, no card
Cheapest paidEssentials: $6/channel/month ($5 yearly)Standard: from $99/user/month billed yearlyrmvbg Pro: $3/month, $24.99/year or $49 once
Pricing grows withEach channelEach userNothing — one price
NetworksInstagram, Facebook, TikTok, LinkedIn, X, YouTube, Threads, Pinterest, Google Business Profile, Bluesky, Mastodon, SubstackFacebook, Instagram, X, LinkedIn, Pinterest, TikTok, YouTube, Threads, BlueskyFacebook Pages, LinkedIn, YouTube, Threads, Bluesky, Mastodon and Discord

Buffer details were checked on buffer.com/pricing and Buffer's help centre, Hootsuite details on hootsuite.com/plans, at the time of writing. Each tool's network list depends on account type; check before you buy.

Choose Buffer if…

You post to three channels or fewer and the free plan is enough, or you need TikTok, Pinterest or X, which Immense Studio does not support today.

Choose Hootsuite if…

You are a larger team that wants the extra team and reporting tools on its plans, and the per-user price fits your budget.

Choose Immense Studio if…

You are a small shop, creator or community that wants to write once, see the week on a calendar and have posts go out on time on Facebook Pages, LinkedIn, YouTube, Threads, Bluesky, Mastodon or Discord — at one low price however many channels you add.

Questions people ask

Is Buffer cheaper than Hootsuite?

For small accounts, yes. At the time of writing Buffer has a free plan and Essentials from $5–6 per channel a month, while Hootsuite Standard starts at $99 per user a month billed yearly.

Does Hootsuite have a free plan?

Not at the time of writing — it offers a 14-day free trial.

What does Immense Studio cost?

A 14-day free trial with no card, then rmvbg Pro: $3 a month, $24.99 a year or $49 once.

Keep reading

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Put it into practice

Every tool in this guide works in your browser — free to start.