Seller guide

Amazon main image vs secondary images: what's the difference?

Amazon's main image must be the product alone on pure white; secondary images can show use, details and size. What each slot is for and the rules each must follow.

By Jahed Ahmed, Founder, rmvbg 5 min read

Poster comparing Amazon main image rules (pure white, 85%) with secondary image uses (lifestyle, detail, size)

Quick answer

On Amazon, the main image is the photo shown in search results: it must show only the product for sale on a pure white background (RGB 255, 255, 255), filling about 85% of the frame, with no text, logos or props. Secondary images appear on the product page and can show the product in use, close-up details, size, packaging and features. All images must be 500–10,000 px on the longest side, ideally 1,000 px or more for zoom.

Side by side

Main imageSecondary images
Where it showsSearch results and the top of the pageProduct page gallery
BackgroundPure white (RGB 255, 255, 255)Any — white, lifestyle or a setting
What's allowedOnly the product for saleUse, details, size, packaging, infographics
Text and logosNot allowedAllowed where it explains the product
Size500–10,000 px, 1,000+ for zoomSame

What to put in each secondary slot

  1. Another angle (back or side) on white.
  2. A close-up of the material, texture or finish.
  3. The product in use — a lifestyle photo.
  4. Size: next to a hand or a common object, or a labelled diagram.
  5. Key features as a simple infographic.
  6. What's in the box.

Amazon recommends at least six images and a video at the time of writing. Rules differ by category, so check Seller Central before you upload — full details are on Amazon product image requirements.

Make the main image in a minute

Drop your best front-facing shot into Product photos, choose the Amazon preset (2000 × 2000 px, pure white, product at about 85%) and download the JPG.

Questions people ask

Can my Amazon main image have a lifestyle background?

No. The main image must be on pure white. Lifestyle photos belong in the secondary images.

Can secondary images have text?

Yes, when it explains the product — for example feature callouts or a size chart. The main image cannot.

How many images should an Amazon listing have?

Amazon recommends at least six images and a video. Check your category's limit in Seller Central.

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